SCM PepsiCo Essay Example for Free

SCM PepsiCo Essay The Beverage Industry is a mature sector and includes companies that market nonalcoholic and alcoholic items. Since growth opportunities are few compared to existing business, many members of the industry endeavor to diversify their offerings to better compete and gain share. Too, they may pursue lucrative distribution arrangements and/or acquisitions to expand their operations, product portfolios, and geographic reach. Most equities in this group are suitable for conservative investors. The largest companies offer reliable dividends, with regular increases, and above-average Stock Price Stability. There are a few selections for those that are more venturesome. Such issues might serve a particular market niche, for example, energy drinks or developing overseas markets. Generally, the group turns in a steady performance throughout the business cycle, but it will generally suffer in the most stressful of economic times PepsiCo is one of the largest food and beverage companies in the world. Its products include a variety of salty, sweet, and grain-based snacks as well as Csds and non-Csds. the company is responsible for the manufacturing, marketing, and sales of these goods. It has 18 brands in its portfolio and is headquartered in New York. PepsiCo has two divisions: bottle soft drinks and juice segment. In India the consumption proportion of both divisions are good as compare to the major competitor. PepsiCo have invested around 12000 crore in India and has the most of the market share in India in beverages industry. Mr. Anil R the Senior Manager of the organized trade handles the major area of Bangalore. His roles are to see the proper working in organized trade and to bring new business. OT has major area like restaurants, pubs, Cineplex entertainment, tourist area, and other major area of people’s needs. He was frustrated by the sales failure which done by PSR. Mr. Anil R, has noticed in the surprised visit of 20 outlets across the Bangalore is that the regulatory of the pre sales executive is not regular and they are not taking up the order from the customers time to time, not listing up the complaint of the customer which they are facing and above that they are not meeting up the target which they are proposed. Also what Anil found that the VISI cooler is also misused by the costumer, they put different stuffs in the costumer with other company beverages bottle. Anil found that these small looking issues have a big failure in future because it not only looses the costumer but also the revenue will decrease and for this he got to answer his highest authority. Taking the entire major problem on account and to the consideration Anil has started the training process and much needed to his PSR Mr. Prajapati and to Mr. Shail Sharma. The 7 days training consists of communication skills, behavioral skills about the product with clear detail and other major attributes regarding customer satisfaction. Anil only emphases on the customer satisfaction, he not only instructed his PSR about the regulatory visits to take the order but also he instructed about the PepsiCo commitment towards the costumer and about VISI cooler he also instructed. For all these he has given stick instruction for his PSR to follow up the good work if got failure may lose the job. Upon assuming the job, Anil does a Market research and compared the report on customer reaction. He discovered that Prajapati was well above the average for its costumer. In other words, Prajapati maintain the good relations with its costumer. On the other Shail stills lagging behind the performance. Anil’s conclusion is that Prajapati is performing well above the average level but stills it’s not the up to the company’s point of view. And Shail still face the failure. He fails to appreciate the importance of relationship. At his first sales meeting as senior manager Anil went over the financial data that demonstrated how much more expensive is to acquire new costumers than its current ones but we are losing even our existing once. Prajapati has 2 years of work experience in PepsiCo whereas Shail has 4 years of experience in the PepsiCo as PSR. Questions: 1 What course of action should Anil follow regarding PSR working Condition? 2 Should he hire new PSR? 3 Do you think Anil doing a good work to give training program?